September 24, 2019

Book Excerpt: How a Newton-apple moment in South Africa led Ashish Hemrajani to start BookMyShow

Ashish Hemrajani was a part of the mad men world long before the show became a televised sensation. He was living life in the fast lane as an account manager at J. Walter Thompson but was constantly afraid that everything could go up in smoke any day. He needed to get out of the jaded and uninspiring environment and recharge so he booked a vacation to visit South Africa, Zimbabwe and Botswana. He had no idea that the journey would alter the course of his destiny. The idea of BookMyShow struck him, quite like the Newtonian apple, as he sat under a big tree in the Storms River Valley. A radio commercial selling rugby tickets online on the portal Computicket helped him gravitate towards the idea. Computicket was the original avatar of Ticketmaster and the inventor of event ticketing…

The full excerpt appeared in The Print on Sept 20, 2019