August 17, 2019
National, 9th August, 2019: CEO and Co-Founder of India’s leading digital agency, Dentsu Webchutney, Sidharth Rao today, announced the release of his first book ‘How I Almost Blew It’, an anthology of the myriad stories of India’s highly admired entrepreneurs. Encapsulated by this well-known digital honcho and published by Westland Publications (an Amazon company), the book narrates the heart-stopping stories of speckled industry tycoons and their critical life lessons.
The book is an account of how some of the most successful entrepreneurs of India built their businesses such as Sanjeev Bikhchandani (Info Edge and Naukri.com), Deep Kalra (MakeMyTrip), Deepinder Goyal (Zomato), Ashish Hemrajani (BookMyShow), Sahil Barua (Delhivery), Kunal Shah (FreeCharge), Murugavel Janakiraman (Bharat Matrimony), Ajit Balakrishnan (Rediff.com), Anupam Mittal (People Group), Brijesh Agarwal (India MART), Jitendra Gupta (Citrus Pay), Pradeep Kar (Microland), Satyan Gajwani (Times Internet), Rajesh Jain (IndiaWorld), Alok Mittal (JobsAhead.com), R. Ramaraj (Sify) and Girish Mathrubootham (Freshworks) —that will shock, reveal and inspire.
Delighted to being a first time author, Sidharth Rao, CEO and Co-Founder of Dentsu Webchutney, says, “I consider myself privileged to have had the opportunity to pick the brains of so many icons of India’s internet story. Webchutney and I have both been on the other side of the table with some of these founders and their companies as marketing partners, and now I’m excited to tell their stories about their fortitude, courage, hard work and sometimes dumb luck that helped them succeed. I will forever remain grateful to them for freewheeling conversations with me that helped me write the book. I hope it will be liked by the readers and to those who have the potential to start their own businesses.”
How I Almost Blew It is a light, non-fiction read and a guide containing lessons, wisdom and insight into the industry for your own start-up. Alluring to young and older readers of the business world, these spell-binding and intriguing stories of near-fiascos are industry wisdom, yes, but also critical life lessons.
There’s never been a better time to be an entrepreneur. The market is flush with capital, and the internet and emerging technologies have lowered costs and nearly levelled the playing field. The Indian digital ecosystem is ready to explode. The romance of the start-up story fills media column inches.
But, for every new venture that made it, there are numerous others that didn’t. The untold story of the successes is that every one of them almost didn’t make it. Each one had a near-death experience, almost shut down, almost sold itself too short—in short, almost ‘blew it’.
How I Almost Blew It talks to some of India’s biggest entrepreneurs— Sanjeev Bikhchandani (Info Edge and Naukri.com), Deep Kalra (MakeMyTrip), Deepinder Goyal (Zomato), Ashish Hemrajani (BookMyShow), Sahil Barua (Delhivery), Girish Mathrubootham (Freshworks), Kunal Shah (FreeCharge), Murugavel Janakiraman (BharatMatrimony), Ajit Balakrishnan (Rediff), Anupam Mittal (People Group), Brijesh Agarwal (IndiaMart), Jitendra Gupta (Citrus Pay), Pradeep Kar (Microland), Satyan Gajwani (Times Internet), Rajesh Jain (IndiaWorld), Alok Mittal (JobsAhead), and R. Ramaraj (Sify) to tell stories that shock, reveal and inspire.
Quick-thinking, astute decision-making and—occasionally—sheer dumb luck is what stood between them and the abyss. These heart-stopping stories of near-fiascos are industry wisdom, yes, but also critical life lessons.
SIDHARTH RAO was nineteen when he started Webchutney, India’s leading digital agency, as its co-founder and CEO. It was ranked India’s #1 digital agency for eight years by The Economic Times’ Brand Equity.
In 2013, Webchutney was acquired by Dentsu Aegis Network, one of the largest agency networks globally and was rechristened Dentsu Webchutney.
Dentsu Webchutney was the most-awarded Indian agency at the Cannes Lions International Festival of Creativity in 2019.
Sidharth, who is also an angel investor, was the co-founder of Network Play, which became the largest brand ad network in less than three years and was later acquired by European media conglomerate Bertelsmann AG.
Sidharth lives between his house in Mumbai and his farm in Karjat with his partner, Shweta, five dogs, a cat and a brood of chickens. In his free time, he reads anything from matchbox labels to modern history and developments in the brand and start-up environment.